FISCHER SÖHNE AG: New brand identity

Fischer Söhne AG, the Swiss plastics specialist with over 100 years of experience, is presenting itself with a new brand identity. The rebranding underlines the consistent focus on the future-oriented life science market and positions the company for further growth, in addition to its established business with plastic packaging solutions.

“The secret lies in the courage to tackle challenges, in the ability to learn and develop further,” says Iwan Tresch, CEO of Fischer Söhne AG.

As part of the brand rebranding, the brand positioning was sharpened and a new logo and claim were developed. All communication documents were revised. The key element of the new image is the modern and informative website.